John D
CEO · Media1UP LLC
Player profile
John Diamonon.
“28+ year Marketing, Licensing, Production & Business Dev Veteran. Former Sega, Sony, Capcom and Arcade1UP Executive.”
John's bio, on X
- Player since
- 1996
- Titles promoted
- 120+
- Lives left
- 1UP
Stage select.
From testing Sega games to putting Street Fighter cabinets in game rooms. Every stage, in order.
- Stage 01SEGA
1996: starts in Sega's QA department, then moves into marketing.
- Stage 02SONY
Executive.
- Stage 03CAPCOM
11 years. Digital game marketing and exports, and brand manager for Capcom and Marvel IP from 2008. Resident Evil, Mega Man, Street Fighter, Devil May Cry.
- Stage 04MEGA MAN 9
2008: Capcom launches a download-only game with a retro NES-style press kit. The idea: promote it like it was 1987.
- Stage 05ARCADE1UP
SVP, Licensing and Business Development. Helps build Arcade1Up with Scott Bachrach and brings Marvel vs. Capcom 2 back as a cabinet, with Justin Wong on the emulation.
- Stage 06MEDIA1UP
2024: unveils his own company. CEO.
- Stage 07CES
2025: the Iconic Arcade Street Fighter cabinets debut in Las Vegas and land on Yanko Design's Best of CES 2025.
- Stage 08XT
September 24, 2026: BurgerTime XT and Double Dragon XT go on sale.
Bonus stage · Capcom, 2008
Promote it like it's 1987.
Mega Man 9 was a download-only game, so John's team gave the press something to hold: an NES-style box with era-correct cover art and a discount sticker, and inside, a cartridge holding a disc of art assets.
Only a handful ever reached collectors. The campaign later turned up in Amazon Prime's documentary Video Game Box Art: The Stories Behind the Covers, and John still calls it one of his favorite Capcom campaigns.
M1UP = Mark One Up
In a game, a 1UP is an extra life.
John's nickname for the company is M1UP: Mark One Up, Mark a New Life. It's a tribute to his stepdad, Mark, who encouraged him to start it.
Hear John tell it (opens YouTube in a new tab)Interviews and press
On the mic.
Licensing, cabinets and the #FreeMvC2 campaign, from the people who asked him about it.
“Who is John D? WTH is Media1UP?” A 47-second bio by NEON Battle Glitch.
- EventHubs · 2022Arcade1Up talks MvC2, Marvel and Capcom working together again (opens in a new tab)
- Spawn On Me · 2022Hands on with the Marvel vs. Capcom 2 cabinet, EVO 2022 special (opens in a new tab)
- ShacknewsArcade1Up interview: Reviving X-Men and the company's future (opens in a new tab)
- PR Newswire · 2025Iconic Arcade Street Fighter Arcade Machine launch, with Media1UP (opens in a new tab)
- Yanko Design · 2025Best of CES 2025: Iconic Arcade Street Fighter XXL (opens in a new tab)
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