Licensing · Marketing · Launches
Bringing arcade legends home.
Media1UP is John Diamonon's retro gaming company. We partner with Iconic Arcade on officially licensed cabinets, from Street Fighter II to the new BurgerTime and Double Dragon XT.
- Made with Iconic Arcade
- MEDION, a Lenovo company
- Eldohm
- Arcade PR
- Officially licensed: Capcom
- Data East
- Technōs
Select your cabinet.
Four Iconic Arcade XT cabinets, each a 9/10-scale replica standing 68 inches tall. Pick one.
1P Select your cabinet
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Street Fighter II
“Bring back the feel of ‘90s arcade gaming.”
- Games
- 20
- Licensed by
- Capcom
Our mission
We are preserving a culture.
We aim to be the “Purveyors of Nostalgia” by becoming the ultimate destination of retro gaming. We offer meticulously designed arcade-inspired products that harken to the golden age of gaming, capturing the hearts of a generation.
Through the core values of quality, authenticity, innovation, nostalgia and fan-service, we create a vibrant culture that values COMMUNITY. Together with the support of our dedicated fans, we will write a new chapter in gaming history and leave a legacy.
- Quality
- Authenticity
- Innovation
- Nostalgia
- Fan‑service
Move list
Four moves, 28 years in the making.
John sums up his career in four words. Here's what each one has looked like in practice.
- 01
Marketing
↓↘→POver 120 game titles promoted, Resident Evil, Mega Man, Street Fighter and Devil May Cry among them. At Capcom, John pitched Mega Man 9 like it was 1987, right down to a retro NES-style box and cartridge for the press.
- 02
Licensing
→↓↘PJohn used his licensing know-how to help build Arcade1Up and bring Marvel vs. Capcom 2 back as a cabinet. Every Iconic Arcade XT runs official Capcom, Data East or Technōs arcade ROMs.
- 03
Production
←…→KFrom a stack of flat-pack panels to a 68-inch cabinet with a lit marquee. Media1UP showed the first Street Fighter II XT coming together at the factory, screw by screw.
- 04
Business dev
↓↓→KMedia1UP works alongside MEDION (a Lenovo company), Eldohm and Arcade PR on the Iconic Arcade cabinets, and keeps the fans in the loop on YouTube.
From the factory
Flat-pack to finished.
Media1UP's first look at the Street Fighter II XT, straight off the factory floor, from bare panels and side art to the wired-up control panel. Here it is at five times the speed.
Watch the full video on YouTube (opens in a new tab)On the record
What the partners said.
PR Newswire · Las Vegas, Jan. 7, 2025
“Equally important is the opportunity to work closely with Media1UP whose expertise and extensive network have been essential pieces of the puzzle for the modern home arcade market's existence.”
John D
@diamonon · Jan 19, 2025
We won a Best of CES award! Thanks 2 Medion - A Lenovo Company, Eldohm, Arcade PR, @JWonggg, and everyone involved!
Yanko Design · CES 2025 roundup
“Nothing says ‘retro gaming’ more than an actual arcade cabinet’s imposing presence in your gaming room.”
“Working closely with the community has been integral to every step of this project.”
Player 1
High scores.
John Diamonon has been in the game business since he was testing Sega games. In arcade terms, Media1UP is his extra life.
John's player profileRankNameNotes
- 1STSEGAStarted in 1996: QA, then marketing
- 2NDSONYExecutive
- 3RDCAPCOM11 years. Brand manager, Capcom and Marvel IP
- 4THARCADE1UPSVP, Licensing and Business Development
- 5THMEDIA1UPCEO. Player 1 continues.
▮ Continue: 2024 to now
Merch
Wear the culture.
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